FREE AGENT MEDIA & MARKETING, INC. Free Agent Media & Marketing, Inc. is a highly experienced team of multi-faceted media and marketing consultants with extensive experience in all aspects of prestige magazine publishing and consumer products marketing. We are well aware of the need to create intelligent, practical and cost-effective solutions for your company’s communications needs. Our ability to work seamlessly with your organizational structure gives us the ability to operate as your in-house sales and marketing department, supplement your current sales and marketing department, or help you fulfill a specific sales or marketing need. Free Agent Media & Marketing offers a wide array of services, from a one-off project to structuring a full turn-key operation for you. Our services include everything from monitoring and analyzing competitive sales efforts to protect market position; conceiving and developing marketing plans and presentations that are in sync with your overall business objectives; devising sales strategies to increase overall revenue; and creating public relations efforts to get you the attention you deserve.
Not content with generic solutions, Free Agent Media & Marketing prefers to develop a deeper understanding of your company and what makes it unique. This exploration creates a strong, intuitive partnership based on a more sensitive understanding of your company’s requirements. Free Agent’s years of experience offer your company a well-rounded, global perspective.
CONSULTING SERVICES • Public and Media Relations • Advertising Sales including representing your company, setting up your sales department, and training your sales team • Collateral Material Development including: media kits, press kits, sales and marketing presentations, program materials, etc. • Merchandising/Value Added Programs from development to implementation • Marketing Strategies and Programs • Media Planning • Sales Meetings providing everything from site selection to agenda to training • Direct Mail • New Idea Development • Proposal Development • Creation of Strategic Alliances • Creative Writing • Innovative Consumer and Trade Research • Advertising and Graphic Design Consultation • Product Development and Licensing • New Product Launches • Special Event Planning • Web Site Enhancement and eCommerce Consulting • Video/DVD and Interactive CD Consulting
EXECUTIVE TEAM As a Free Agent Media & Marketing client, you will work closely with our executive team of industry professionals with years of experience in the high-end publishing industry and prestige consumer goods markets.
JEFFREY GREIF / PRESIDENT Jeffrey Greif established Free Agent Media in October 2003. As a seasoned advertising sales professional with over 20 years experience, Jeffrey has grown Free Agent Media by representing a select number of print and online publications. His proven ability to initiate, maintain and develop positive business relationships has resulted in successfully broadening the base of key advertisers for his clients. Jeffrey has frequently partnered with Patricia Honeycutt Cantor, a highly experienced marketing professional. The informal partnership has led to the expansion of Free Agent Media into Free Agent Media & Marketing, a full service company providing effective solutions to the needs of today’s media companies. The company currently represents publications in the following categories: Architecture and Design, Art, Regional Luxury Fashion, Music, Celebrity and Teen.
Jeffrey has a thorough knowledge of national luxury marketers and packaged goods, with relationships at all levels of management including CEOs. His extensive knowledge of International fashion advertising sales and Internet marketing gives him a very modern view of the media industry today. Jeffrey also possesses extensive language skills, being fluent in French, Italian and Portuguese and having a working knowledge of Spanish, German and Japanese.
In addition to his own company, Free Agent Media & Marketing, Inc, based in New York and Miami, Jeffrey’s professional experience also includes:
• Marie Claire Magazine International Advertising Director • Vogue Magazine International Advertising Director • GQ Magazine Fashion Advertising Director • The New Yorker International Advertising Director • George Magazine Advertising Director • New Woman Magazine Advertising Manager • InStyle Magazine Senior Account Manager
THOM MEINTEL / DIRECTOR, CLIENT SERVICES Thom joined Free Agent Media in November, 2009. Thom is a category specialist with an extensive history in the luxury goods market, travel, design and consumer goods. He most recently spent two years at Architectural Digest magazine. He joined FAM with the goal to expand the growth and capabilities of the web division, by ramping up the marketing efforts for it as well as managing sales for the various media properties. His long tenure in the shelter category, background in the arts and knowledge of the field of design and architecture has enabled him to target new business for FAM. His impressive base of contacts, expertise in communications and vast experience in media is an asset in working with both small and large firms. Prior to joining FAM his positions have included:
• Architectural Digest Director of Travel • ELLE Décor Luxury Goods Manager • Los Angeles Times International Advertising Director PATRICIA HONEYCUTT CANTOR / MARKETING CONSULTANT Patricia Honeycutt Cantor is a multi-discipline Communications and Marketing consultant with extensive experience in the American and International prestige and luxury brands market. Her areas of expertise include fashion, interior design, publishing, travel and financial services. Cantor travels extensively both domestically and internationally for business and pleasure and resides in New York City and Saint Martin, French West Indies. She also lectures and has appeared at seminars for colleges and universities, financial services meetings, professional women’s organizations, publishing trade organizations and American, French, German and Finnish ready-to-wear and export trade groups.
In addition to her professional relationship with Free Agent Media & Marketing, Cantor is also a partner in Cantor & Stanley Media, specializing in travel marketing and communications, and Stonehill Women’s Markets, a financial services consultancy specializing in helping financial services companies develop strategies to market to, recruit and retain women.
In addition to her partnership with Jeffrey Greif and her own consulting practice, she has been an executive for:
• Harper’s Bazaar Director of Fashion Marketing and Merchandising • Fairfax Publishing & Founding Corporate Director of Marketing and PromotionMatilda Publications for Sassy and MS Magazine (under Australian ownership) • Bonwit Teller and Lord & Taylor Communications and Fashion Executive
FREE AGENT MEDIA & MARKETING CLIENT LIST (Current & Previous)
• CBS Watch • Hollywood Life Magazine • Honolulu Magazine • Ala Moana Shopping Magazine • Honolulu SHOPS Magazine • Blackcard Magazine • Art Institute of Chicago Member Magazine • The Getty Center Magazine • High Life for the High Museum of Art Atlanta Magazine • Boston Fine Arts Museum Magazine • Interiors • Berdorf Goodman Magazine • Spin • Blackbook Magazine • Four Seasons Magazine • Quest • Travel Savvy Magazine • Explorers’ Corner • V and V Man • Intersection • Fashion.net • Wallpaper Magazine • New York Life • Metropolis Magazine • The Architect’s Newspaper • The Ritz-Carlton Magazine • Huaka’I (Starwood Hawaii) • Chilled Magazine • The Miami Herald--St Maarten/St. Martin EXPERIENCE Magazine • REMAX Island Properties • MassMutual Financial Group • Bankers Life • Stonehill Consultants • Anya Larkin Ltd • Koroseal Studios Division of RJF International • Zarela Martinez, chef/owner of Zarela restaurant in New York City • Travcoa • Trafalgar Tours • Woodson & Rummerfield’s House of Design • Bengal House
FREE AGENT MEDIA 15 Maiden Lane, Suite 1001 New York, New York 10038 Office: (212)-213-1155 Fax: (212)-213-1160